I’m Antonio Díaz Cueto and I design products that solve real problems, delight users, and drive business growth.

My career began with entrepreneurial ventures in my hometown of Seville, Spain. I launched Poplevel, a social network that some in my city still remember fondly, and CervezaYa, an app that quickly attracted 15,000 users. These projects provided me with hands-on experience in iteration, agility, and close team collaboration. At the same time, I completed a degree in Market Research, with a thesis focused on the user experience of Spotify Premium.

Building on these foundations, I joined a leading agency in Spain, where I continue to work with top-tier companies across various industries, including banking, entertainment, and telecommunications. During this time, I’ve designed effective and scalable experiences that tackle complex challenges and meet business objectives. I’ve had the opportunity to work on projects involving a large group of stakeholders, which has taught me to iterate, validate, and communicate design solutions while aligning multiple interests.